Growth creates value.
We know that transformational growth is fundamental in taking businesses either in a different direction or to a new plane of effectiveness, and in light of recent events it is only becoming more important. Companies that outperform their peers on growth also typically post higher total returns to shareholders.
To drive growth, many businesses try to position themselves as better than the competition. The problem is customers don't buy 'Better'... they buy 'Different'.
With this in mind, BIE, in partnership with Think Again Growth, hosted a roundtable discussion on the role of Neuroscience to drive differentiation and sustainable, profitable growth.
Key areas of discussion included:
You can watch the full 25min presentation here.