We are engaged when we do things differently. Among the Eight Pillars of Change described in prior articles, the focus in this edition is on Pillar 4: "Engagement is key."
Why would one devote a pillar entirely to engagement? The clear answer is that people are the ones who make change happen and if they're not engaged, the change programme simply won't deliver. The challenging anomaly is that business often sees policy and projects as the transformation itself, with a consequent blind spot in engaging people. The pillar name, "Engagement is key" cannot be overstated.
For importance on a world stage, one suspects that the slow pace in readying for climate change (mentioned recently by the economist Lord Stern), may be due to little focus on "human factors", which are required to bring about world-wide adoption of these large changes. A classic case, also, was the disastrous failure to engage protagonists in reconstruction after the 2003 Gulf War - and one fears that Brexit may also be run as a technical and policy exercise, leading to poor engagement and jeopardising success of this important transformation across the country and further afield.