We are all creative, but do we use creative expression to its full extent in delivering change and transformation? Indeed, why should we focus on creativity when a rational approach may seem most sensible?
The first three pillars are: agree a high-level plan, a business model for the new world, and develop toolkits. All of these could be regarded as "left brain" actions, based on logic, good judgment and a solid appreciation of strategy – the essential qualities of all transformation managers.
However, it's when we arrive at the next "human" pillars – engagement, resistance, creative expression, and culture - that creativity (and "right-brain" actions) comes to the fore.
Planning is essential, but it's people who make change happen - and we need to appeal to everyone via all the senses to get emotional buy in and change to new ways of working (Pillar 8 – make change happen).