Celine Clark, recently appointed from Frazer Jones to a key role in BIE’s Executive HR practice, has noticed recent movements in the HR transformation market. The increased importance now being placed on the recruitment of high quality mid-level business partners is, she believes, the result of a shift in focus from strategy to culture. Here she gives her take on the rise of the HR transformation ‘back seat driver’.
There’s an old adage in the corporate world that ‘culture eats strategy for breakfast’.
Despite this, however, in the transformation space it feels like the wider strategic aims of the organisation have nearly always taken centre stage over the engagement of frontline staff on the ground.
That is, until the last few years. Since the post-recession economic surge began, there’s been a marked upturn in demand for mid-level HR and business partner expertise – the people chiefly responsible for delivering the cultural ‘sell’ behind organisational change.
It’s a shift borne out by the most recent international ‘human capital’ study by consultants Delloitte, which, for the first time ever, ranked culture and engagement above leadership as the number one people issue for global businesses.
We’re certainly seeing evidence of this on the ground, with our clients becoming increasingly active in the communications and engagement space.