In Summary
Considered the UK’s premier luxury fashion retailer, Harvey Nichols has been a beacon on the retail landscape since first opening its doors in Knightsbridge in 1831. Over the decades, the privately owned company has diversified its offerings, with new stores, hospitality function and international outposts.
Harvey Nichols has a strong brand but is operating in an increasingly tough retail environment. After many years of trading, the company wanted to grow its business.
The Situation
Manju Malhotra, CEO (formally COO) at Harvey Nichols, approached BIE to find a new interim Group IT Director, who could develop and oversee a business change strategy driven by technology.
Armed with the brief, BIE found the ideal person for the role: Richard Steward, a consummate professional CIO with profound IT and business leadership experience and a track record of adding value to businesses by driving digital change innovation, whilst strengthening and running business IT operations.
The Solution
Initial analysis of the business confirmed that online was the growth opportunity. Richard made an immediate impact by formulating a 3 year business change plan to enable online business growth, including a 50% YOY increase in investment to deliver the first year of the plan, while reducing operational risk and removing short term operational constraints.
This investment allowed Richard and his team to drive through the business change agenda. The level of change in the first year of the plan was huge and impacted most areas of the business, with implementations scheduled around peak trading periods.
Strategic changes to grow the business included: replatforming the website, new order management, data integration, POS, delivery integration, CRM & loyalty platforms. A five year deal was signed with Salesforce for CRM and Data Integration platforms to enable further development of Harvey Nichols’ unique customer experience.
Richard also focused on upgrading the capabilities of the IT team, ensuring their delivery had a more commercial impact. This included better user support, more modern delivery methods, maturing processes and exploiting commercial value from the company’s data. The foundational technology services were also upgraded and the adoption of new technologies such as AI, were explored.
The Results
The transformation changes already delivered had an immediate impact, with a 50% YOY growth in online sales enabled.
BIE subsequently worked with Richard and Manju to recruit the group’s permanent IT Director. ensuring that the company’s digital transformation continued.
“The process of digital transformation that Harvey Nichols needed is helping to grow the online business and mitigate risk,” Richard commented. “By investing in this, they are securing their long-term future by enabling global business growth.”
In Summary
Considered the UK’s premier luxury fashion retailer, Harvey Nichols has been a beacon on the retail landscape since first opening its doors in Knightsbridge in 1831. Over the decades, the privately owned company has diversified its offerings, with new stores, hospitality function and international outposts.
Harvey Nichols has a strong brand but is operating in an increasingly tough retail environment. After many years of trading, the company wanted to grow its business.
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