Sarah joined BIE in May 2019 and heads up the marketing function. She is responsible for planning and implementing a marketing strategy that empowers BIE to achieve its vision.
With a strong background in brand and communications, Sarah is passionate about developing unique client experiences. She delivers results through a deep understanding of the value proposition and believes in the power of impacting perceptions and interactions through the strength of a well told story.
She has spent the past thirteen years focused on thought-leadership, content creation and digital communications in the corporate, legal and professional services markets.