Linda joined BIE in 2021 as Head of Marketing. She is responsible for overseeing and implementing the marketing strategy across BIE’s primary business functions.

Linda has extensive experience in managing multi-channel campaigns and leading the direction, planning, execution and decisions across marketing communications, digital channels and commercial teams. She specialises in delivering marketing ROI by operating strategically and tactically, with a hands-on approach.

Before joining BIE, Linda worked in content sales and marketing for ITN News and BBC Worldwide for many years. After fancying a change of industry, she moved into recruitment and joined the Adecco Group, working across their portfolio of professional and general staffing brands.

When researching and licensing archive footage from ITN, Linda was always extremely helpful and knowledgeable: when she left for greater things, I often had cause to miss her...

Julian Adamoli

Film Researcher and Archive Consultant

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